Filmmaker Anurag Kashyap tried to explain the success of Gadar 2, which has made almost Rs 500 crore at the domestic box workplace in two weeks of release. Gadar 2, which became launched in advance of the Independence Day vacation, is eyeing Pathaan’s all-time document as the very best-incomes Hindi film in India.
In an interview with Bollywood Hungama, Anurag said that he hasn’t watched Gadar 2 yet, however should apprehend why it has turn out to be any such large hit. He stated that the advertising correctly tapped into the target audience’s nostalgia for the first movie, which, he reminded absolutely everyone, was a bigger hit than each Lagaan and Dil Chahta Hai. The first Gadar become released in 2001, the equal yr as the two Aamir Khan hits.
Anurag Kashyap said, “I turned into fortunate enough to peer Ghoomer in Melbourne, the pageant, but I have not seen Gadar 2, I haven’t seen OMG 2, I have not visible Dream Girl 2. I’ve been busy, however I’ll find time and go and see them.” Asked if Gadar 2’s fulfillment amazed him, he said, “I suppose there has been a amazing advertising and marketing that changed into completed, and plus, Gadar holds numerous nostalgia. I think human beings forget about that. Gadar got here with Lagaan and Dil Chahta Hai. And Gadar’s numbers were two instances the blended numbers of these two films. Gadar has had the largest footfalls… When I say the advertising is so good, I imply the marketing has recreated the nostalgia for Gadar. The complete advertising of Gadar 2 turned into Gadar 1.”
Anurag said that he’s specially thrilled that neither the filmmakers at the back of OMG 2 or Gadar 2 created any animosity between communities. “What I am glad about is that the filmmakers of both OMG 2 and Gadar 2 did not use it as an opportunity to create rift or a divide among communities. This is what happens with many movies and opportunists these days. It was accountable mainstream filmmaking. It did now not create any kind of chaos, or any useless animosity or hatred.”
Directed via Anil Sharma, Gadar 2 stars Sunny Deol, Ameesha Patel, Utkarsh Sharma, Manish Wadhwa and Simratt Kaur. The film’s success is being seen as a go back to shape for Sunny, who become amongst the largest stars of the ’80s and ’90s.