In the heart of Madurai, a younger 21-yr-old named Surya Varshan is revolutionising the skincare and personal care area. His logo, Naked Nature, which started its adventure in a modest kitchen, is now a image of sheer strength of mind and innovation.
What to recognise? While nonetheless in his twelfth grade in Thoothkudi, a metropolis celebrated for its wealthy salt deposits, Surya crafted his inaugural product – the ‘Hibiscus Bath Salt’, priced at ₹320. Despite dealing with scepticism in a market wary of ventures led by means of young entrepreneurs, Surya’s relentless dedication noticed him juggling his engineering research in Chennai and frequent weekend visits to Madurai to oversee his budding agency.
A pivotal moment in his adventure was while an ayurvedic health practitioner, captivated via the Hibiscus Bath Salt, located a larger order. This validation triggered Surya to relocate his academic endeavours to Madurai, bringing him towards his ardour mission. Recognising the giant ability of the virtual age, he immersed himself in digital marketing. Leveraging YouTube’s full-size instructional sources, Surya no longer handiest honed his skills but also initiated online publications on the difficulty.
A Flourishing Portfolio: Today, Naked Nature boasts an excellent array of 47 numerous products, starting from bath essentials to baby care. The emblem’s achievements within the financial 12 months 2021-22 are a testomony to its meteoric upward thrust, with a turnover of ₹56 lakh and a awesome valuation of ₹10 crore. Operating from its base in Madurai with a devoted crew of six, the emblem’s have an impact on spans across a couple of states in India.
Naked Nature’s adventure is more than only a commercial enterprise achievement story. It’s a tribute to the indomitable spirit of kids, adaptability, and the essence of innovation.
