On July 6, Meta released Threads, a platform for text-based conversations, and the news quickly went viral. Within hours of its release, users were installing the app out of pure curiosity and discussing their experiences so far. It was previously stated that within 24 hours of its release, Threads had received millions of downloads. And now, Mark Zuckerberg, the CEO of Meta, has disclosed that the app has exceeded a staggering 100 million sign-ups in just 5 days without marketing.

In a recent IANS article, Mosseri made it clear that Meta has no plans to take the place of Twitter with Threads. Instead, the Elon Musk-run platform and communities on Instagram that never really accepted Twitter are the focus of the Mark Zuckerberg-led company’s effort to create a “public square for communities on Instagram that never really embraced Twitter.” In other words, Elon Musk’s Twitter was never truly taken to heart by users, thus Meta is concentrating on building a less aggressive platform for them.

Categorized in: