Meta, formerly Facebook, debuted Threads, its much-anticipated new social media platform, on Wednesday. Threads is Meta’s first new platform since CEO Mark Zuckerberg unveiled Horizon Worlds (as Facebook Horizon) in September 2019. It is Meta’s attempt to compete with Twitter, the now-Elon Musk-owned text-centric microblogging social media site.

Is Threads already on the market in India?

The Threads app is tied to Instagram, Meta’s immensely successful photo and video sharing programme. As a result, Instagram users are now being prompted to sign up for Threads and create a profile.

Interestingly, Meta did not formally announce the launch of Threads; instead, the programme stealthily appeared on the Apple programme Store and Google Play Store, with the date of 6 July stated as the launch date.

Many users have reported having access to the platform after more than 12 hours of the app being live in India. However, some users have reported that access to Threads is currently limited, with their Instagram ‘ticket’ to the app stating that they would be granted access only until 0730pm.

How do you obtain this ‘ticket’?

Most users can now access Threads simply by installing the app and signing in with their Instagram login credentials. The first time users log in, they are also prompted to utilise their Instagram account details, such as a link in bio, and bio details, after which they are taken to the homepage.

However, if you are unable to access the platform, obtaining a ‘ticket’ to Threads from Instagram may be of assistance. Here’s how it’s done:

  1.  Open the Instagram app on your phone and sign in.
  2.  Navigate to the ‘Explore’ feed and type ‘Threads’ into the top search field.
  3.  To the right of the search bar, a red ticket icon will appear; tap on this icon.
  4. An expanded ticket will open, containing your Instagram profile name, a serial number, a QR code that can be scanned to download the Threads app on your phone, and a date and time stamp.

This process guarantees access to the Threads app for you, at least at the mentioned time.


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