According to Bloomberg, the average ticket to a Swift show costs $254. Seven of the 25 best-selling acts of the first half of the year are also charging more than $200 a night. The list includes Bruce Springsteen, at $224, Phish at $206, and George Strait at $282.
Notably, five years ago, the only two acts that topped $200 were Britney Spears and Celine Dion. That year’s biggest performer, Ed Sheeran, could be seen for an average of $89 a night.
Since then, the average price of the 25 best-selling tours has jumped by $37. Adjusted for inflation, the jump is about $13.60, demonstrating that ticket prices are rising faster than consumer prices generally.
Before 2018, almost every ticket cost between $75 and $130, though a couple of acts charged at the higher end. Now, there are more top acts charging upward of $200 than there are top performers charging less than $100.
Coincidentally, 2018 happens to be the last time Swift was on tour. This is what’s happened to her pricing since the Reputation tour in 2018 and even further back to Speak Now in 2011:
The cost of seeing Taylor Swift has increased by $134. That hasn’t stopped more than 1.1 million people from buying tickets.