Many foreign brands have been introduced to India by the company Reliance Brands, which is run by Mukesh Ambani and his daughter Isha Ambani. Mukesh Ambani has a contract with venerable British restaurant chain Pret A Manger, which now poses stiff competition to Ratan Tata’s Starbucks India.
Pret A Manger, a coffee and sandwich brand headquartered in the UK, has launched its first location in India following an agreement to form an exclusive collaboration with Mukesh Ambani’s business Reliance. Pret A Manger’s first store has opened in India.
Reliance Retail and Reliance Brands, both owned by Isha Ambani, facilitated the relationship between Pret A Manger and Reliance. Additionally, Reliance Brands committed to opening ten Pret A Manger locations in India, most likely in Delhi and Bengaluru.
Due to the growing popularity of tea and coffee shops among Indian young, Isha Ambani’s Reliance Retail and Reliance Brands chose to open a Pret A Manger location there. This will put stiff competition on Starbucks India, a project of the Ratan Tata-led Tata Group.
Mukesh and Isha Ambani’s Reliance Retail is all set to make a splash in the Food and Beverage industry in India with this new venture, introducing an iconic foreign brand in the country. The first Pret A Manger store opened in Maker Maxity at Mumbai’s Bandra-Kurla complex (known as BKC).
Reliance Brands MD Darshan Mehta, while talking about this new venture, said, “Freshness of ingredients, authenticity of recipes, and curiosity in processes define the new Indian consumer. Our partnership with Pret A Manger aims to tap into this curiosity with an offering that we can proudly say – ensures traceability of coffee beans as much as a zero additive approach to food.”
Apart from bringing this brand to India, Isha Ambani and Mukesh Ambani are also bringing back Shein, the popular Chinese clothing application which was banned in India during the crackdown on Chinese apps in 2021.