Hyundai Motor Co presented a tiny SUV geared at youthful car consumers in India on Monday, analysts say, in a bid to recapture market share from rivals who had gained ground with new car models.
The Exter SUV will be priced from 5.99 lakh ($7,300) for the entry-level model to 9.99 lakh for the top-end variant, competing with Tata Motors’ Punch SUV in the local market.

The vehicle will fill a need for Hyundai in the entry-level SUV class and broaden its range in India, a region of “strategic significance” for the South Korean automaker, according to Unsoo Kim, Hyundai’s country CEO.

“With the launch of Exter, Hyundai Motor India has become a full-range SUV manufacturer,” Kim said, adding that the vehicle had cost 9.5 billion rupees to create.

Hyundai, the world’s third-largest automaker by sales with its affiliate Kia Corp, is expanding its focus on India as it reduces its footprint in China and is forced to depart Russia.

SUVs are popular among Indian car purchasers, propelling sales to new highs in the post-COVID buying frenzy. Maruti Suzuki, Hyundai’s rival, released a luxury seven-seater last week to entice upmarket shoppers. The Exter has technologies found in larger car models, such as a voice-activated electric sunroof, a dashboard camera for taking selfies, and a wireless smartphone charger.


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