A New Zealand pizza shop has introduced a new “buy now, pay later” system that allows consumers to postpone paying for their order until they die.

According to Newshub, Hell Pizza introduced the “AfterLife Pay” concept. According to Newshub, the programme is selective, with just 666 Kiwis and 666 Australians allowed to join. Customers must sign a legitimate modification to their wills to allow their pizza debts to be recovered after they die under the “AfterLife Pay” scheme.

Hell Pizza CEO Benn Cumming told Newshub that the “light-hearted” marketing scheme was motivated by current purchase now, pay later programmes affecting the people of New Zealand.
“We’re seeing a growing number of people using the schemes to buy essential items like food, and we think it’s taking it a step too far when you’ve got quick service restaurants like ours being asked to offer BNPL for what is considered a treat,” Cummings said.

Customers may choose from a range of original, gourmet, and healthy pizzas on Hell’s menu. There are also plenty of sides and salads available, implying that “AfterLife Pay” consumers may do serious harm to their life savings but that’s something they’ll have to worry about long after they’re dead.

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