Twitter was rocked by a global outage on Saturday, blocking thousands of users from accessing the social media platform, prompting Twitter users to criticise its billionaire owner Elon Musk. When attempting to see or post tweets, several users have reported receiving the “cannot retrieve tweets” problem message, while others have reported seeing the “rate limit exceeded error message.”

Twitter has yet to acknowledge the outage or provide an explanation for what caused it.

Twitter revealed intentions last month to focus on video, creative, and commerce partnerships to expand the social media company’s economy outside digital advertising.

Twitter has recently begun charging users for access to its API, which is utilised by third-party apps and researchers.

With the platform’s users experiencing continual difficulties, the hashtags Rate Limit Exceeded and #TwitterDown quickly became top trends on Twitter.

According to the Financial Times (FT), Twitter’s new CEO, Linda Yaccarino, is working on a variety of steps to entice advertisers who deserted the platform under Elon Musk’s ownership, including establishing a video advertisements business, pursuing more celebrities, and increasing personnel.

According to three people familiar with the issue, Yaccarino, who took over as CEO on June 5, plans to launch full-screen, sound-on video advertising that will be shown to users scrolling through Twitter’s new short-video stream.

According to the story, she is in talks with Alphabet-owned GOOGL.O Google about a bigger agreement that would include advertising and access to some of Twitter’s data.

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